The Whuffie Bank is a nonprofit organization dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services. The higher your reputation, the wealthier you are.

It’s in the same spirit of Creative Commons, an organization that’s changing the contract between our ideas and us; we want to build an open organization that aims to measure and enable the exchange of online reputation.

The value of your Whuffie is obtained from your online reputation by tracking your interactions with social networks and the feedback from your contacts.

In 2009 we have been recognized as one of the 50 most innovative startups by techcrunch.